What Makes LiveRoof® Different?
The Technical Story Behind the System

Nunica, MI | LiveRoof Global

Did you know that the LiveRoof® hybrid green roof system was created by Hortech, Inc.—one of the Midwest’s leading growers of sustainably produced perennials along the shores of Lake Michigan in West Michigan? For decades, we’ve developed green roof systems, engineered soils, and plant mixes tailored to regional climates, and we grow them responsibly to ensure long-term health and performance.

In 2006, this expertise led to the formation of LiveRoof Global, LLC, which quickly set a new industry standard for quality and innovation. Today, LiveRoof remains unique in its local presence, supported by industry-leading nurseries across the United States, Canada, Mexico, and New Zealand. Because green roofs must be grown, tested, and refined in the same climate where they will ultimately live, our grower network ensures every project receives regionally adapted plants and systems grown by experts who understand those conditions.

Together, our network of growers represents over 700 years of combined horticultural experience—a foundation that drives continuous improvement and guarantees the highest quality across all LiveRoof projects. Each year, these growers come together for our annual Sales Summit to share insights, best practices, and advancements. During recent discussions focused on system integrity, safety, testing, and certifications, a clear opportunity emerged: to create a presentation that summarizes the technical strengths that set the LiveRoof® system apart.

The result is our new presentation, Technical Advantages of the LiveRoof® System We’re excited to share it with you. If you’d like to explore the details, please click the link below.

Highlights include:

As the demand for resilient, sustainable rooftop systems grows, LiveRoof® continues to lead the way with innovation grounded in decades of expertise. We encourage you to dive into the presentation and discover how our technical advantages can support your next project.

Jodi Griffin, Business Development Manager for LiveRoof® Global. Feel free to reach out to me via email at jodi@liveroof.com.